Supplemental Privacy Notice for U.S. Residents
This additional privacy notice is for residents of U.S. States that have enacted comprehensive laws governing the use of personal information (“U.S. State Privacy Laws”). These laws, among other things, (a) give residents certain rights to control how their personal information is used by businesses, and (b) require businesses to disclose how they handle personal data and implement mechanisms to enable individuals to exercise their data privacy rights.
This notice supplements the transparency information in the Motorola Mobility Website Privacy Statement which includes: what personal information, including any sensitive personal information, is collected; the source of the personal information; the business and commercial purposes of use; and how long the information is retained. In particular, the following sections provide useful background information about how Motorola uses personal information for advertising purposes:
- What information does Motorola collect; how is the information used; and is any personal information shared with third parties?
- Does Motorola use cookies, tags, pixels, web beacons, analytics and related technologies for online advertising and other purposes?
- How long will my personal information be retained?
- Does Motorola sell my personal information?
Motorola does not have actual knowledge that it sells personal information or shares for cross-context behavioral advertising the personal information of consumers under 16 years of age; or that it collects or processes the personal information of consumers under 13 years of age.
Sharing of personal information with third parties
Some U.S. State Privacy Laws classify businesses that use personal information to target advertisements as third parties, even though those businesses are subject to contract terms with Motorola that severely limit the businesses’ rights to use and retain the information that Motorola shares with them. In the preceding 12 months, Motorola has shared to advertisers, ad networks, advertising partners, and advertising measurement providers, pursuant to written contracts that contain terms required by U.S. State Privacy Laws, the following categories of personal information:
A. Identifiers including, device identifiers, IP addresses, browser cookies, and other unique online identifiers
B. Internet activity information including data about a consumer’s interaction with an Internet website, application, service, or advertisement
C. User Profile information including email address and general location information
D. Inferences drawn from Personal Information, including preferences, interests, and other data used to personalize a consumer’s experience
Categories A through D are each shared for cross contextual behavioral advertising purposes, to target ads, and to provide analytics and reporting related to the effectiveness of advertising.
Summary of your data privacy rights
Some U.S. State Privacy Laws grant consumers certain rights regarding their personal information. Depending on your state of residence, your rights may include:
- The right to know and access the specific pieces of personal information we have collected about you in a portable and, to the extent technically feasible, readily usable format.
- The right to correct inaccurate personal information that we maintain about you.
- The right to request deletion of the personal information that we have collected about you.
- The right to opt-out of the processing of your personal information for targeted advertising, the sale of your personal information, or the sharing of personal information for cross-context behavioral advertising.
- The right to limit our use or disclosure of your sensitive personal information, where permitted by law. Motorola does not use or disclose sensitive personal data for any purposes that would require a consumer to exercise a right to limit under California law.
- The right to be free from discriminatory treatment for the exercise of your privacy rights.
- The right to appeal any decision with regard to your privacy request.
- The right to opt-out of profiling in furtherance of producing legal or significant decisions concerning a consumer. We do not engage in such profiling.
You can submit a request to exercise the rights applicable to you through our Privacy Request Form. Motorola does not discriminate in response to privacy rights requests.
You may also use an authorized agent to submit a privacy request form on your behalf. If you do so, Motorola will require: (i) you to provide the authorized agent written permission to do so; and (ii) your agent to verify their identity directly with Motorola. Motorola may deny a request from an agent that does not meet these requirements.
Notice of right to opt-out of sharing
In an increasing number of U.S. States, you can request that Motorola not: (a) sell your personal information, (b) share it with third parties for cross-context behavioral advertising purposes, or (c) process it for targeted advertising purposes.
For information about how to exercise your rights to opt-out, and to exercise that right, click Do Not Sell or Share My Personal Information